Career Assessments are data-driven tools that are specifically designed to analyze multiple aspects of job seekers’ professional goals and personality characteristics. The assessment then applies that analysis to help the assessment taker to find fulfilling careers that leverage their strengths. Career assessments have been developed and refined by psychologists and industry leaders for nearly 100 years. In the last 30 years, vocational psychology has become a comprehensive field and today dozens of scholarly publications such as the Journal of Career Assessment have applied a broad range of analytical techniques--rating scales, interview procedures, and surveys--to build a solid scientific understanding and approach to career decision-making.

Experts have used this research to develop several categories of Career Assessments. The most common and most established category is called a Type Assessment, which sorts people into predetermined categories based on their test results. For example, the Myers-Briggs Type Indicator® (MBTI) Assessment is based on the work of renowned psychologist Carl Jung and uses an in-depth survey to determine which personality type best describe an individual and applies that analysis to guide job-seekers toward their best-fit careers.

In contrast, the Strong Interest Inventory® (SII) Assessment analyzes personal interests and preferences and then compares individual results to a robust database containing responses from thousands of professionals who are already practicing in their respective fields.

Multiple Career Assessments can be used together to increase their analytical power and get a more complete picture of one’s optimal career. Various combinations of the Myers-Briggs Type Indicator® and the Strong Interest Inventory® have helped individuals from all cultural backgrounds and walks of life find the careers they were meant to have.

Whether they are used individually or in combination, Career Assessments can help you discover your interests and preferences and then apply those insights to pursue a successful and satisfying career.

Personality Tests are designed to provide invaluable insights into many different aspects of how people function in their personal lives as well as in their place of work. They have been used for decades by individuals for their own self-improvement as well as by professionals, from therapists and career advisors to hiring managers and beyond, to gain perspectives of their customers, clients, or employees.

From a personal perspective, a personality test can help individuals better understand how they build and maintain personal relationships, including where they are most likely to connect and engage with others, the kinds of activities or even conversation topics they prefer, and even how they express disagreement or navigate sensitive social situations. This sharper self-perception can help people identify areas in which they would like to improve, perhaps becoming more patient or learning to explicitly express their own opinions and preferences rather than passively adopting those of the people around them. Personality tests can also provide the necessary tools to develop deeper, more meaningful relationships with partners, children, family, friends, and most importantly, with oneself. Whether overcoming a specific challenge or generally improving quality of life, a personality test can be the first step to a more fulfilling life.

In addition to providing personal benefits, the detailed output of such tests can also have professional advantages for individuals as well as their employers. For example, an individual personality test may help a job seeker identify career types or workplace environments with aspects that complement personality characteristics of which they had previously been unaware. Personality tests also help existing teams and organizations streamline their operations, for instance by optimizing assignments based on employee strengths and preferences. They can even shed light on communication patterns and provide teams the tools they need to anticipate and mitigate miscommunications before they escalate.