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Radio and Television Announcers are categorized within the Artistic Theme Code of The Strong Interest Inventory® Assessment. For nearly a century, The Strong Interest Inventory® Assessment has been helping individuals find careers that complement their personal interests, work styles, and professional preferences in a time-proven two-step process. First, individuals take a comprehensive assessment providing insights into their own characteristics. Then, the Inventory matches their results based on an entire database on responses from professionals working in many different careers and sectors. From this analysis, the Inventory recommends one to three (out of six) Theme Code Categories, which contain careers held by people who shared similar responses. For instance, the Artistic Theme Code Category is characterized by flexible, creative careers and compassionate, empathetic individuals.

Strong Interest Inventory®

Discover the Strong Interest Inventory® career as a Radio and Television Announcer. Learn about this career in this data rich write-up including information such as income, daily tasks, required education and more.

Radio and Television Announcers use scripted materials to communicate various messages live during television or radio broadcasts. Such messages may include news reports, introducing or delivering commercial messages and public service information, announcing or introducing an artist or performer, identifying the station, interviewing guests, accepting requests from a viewing or listening audience, or doing any number of other activities on the air. There is an enormous amount of variation in the precise tasks or skills that specific announcers may need. For instance, in some cases, smaller components of radio or television programs may be pre-recorded for later broadcast, but in many cases they are live. Some announcers may ad-lib much of their performance, while others use memorized or read scripts.

The topics may also differ, from weather and sports, to breaking news, to comedy. Regardless of the topic, Radio and Television Announcers conduct research to gather background information before going on the air, and develop relevant storylines for broadcasts. Some programs may also require announcers to maintain a music library, make promotional appearances, write or edit scripts, coordinate games or competitions, or even demonstrate products or services that viewers may purchase through particular venues.

In general, Radio and Television Announcers need to be highly flexible, social individuals, who are able to express themselves fluently and confidently, and charismatically enough to hold their viewers’ attention. They should have a technical mastery of a broad range of audiovisual production tools, from tablet and notebook computers to audio mixing consoles to recorders and microphones to music players. However, just as important is their mastery of specific software applications, including statistical processing software, music and sound editing software such as Adobe Systems Adobe Audition, Audion Laboratories VoxPro, and others. They must have mastered Microsoft Office and web browser interfaces in order to conduct research.

Most Radio and Television Announcers (55%) hold a Bachelor’s Degree, with 10% holding an Associate’s Degree, and 10% having completed some college coursework but not earning a full degree. During this formal education as well as through their on-the-job training, Radio and Television Announcers typically develop a solid understanding of communications, media technologies, telecommunications, and the associated computers and electronics involved with these tasks. Over 90% of Announcers claim that they use cell phones and have to make significant decisions each and every day, with 80% expressing that having face-to-face discussions was a daily job requirement for them.

The nation-wide medial salary for Radio and Television Announcers is $15.10 per hour or $31,400 annually. Highly populated states with a large media presence, such as Washington D.C., New York, and California all have fairly high median salaries, all above $45,000 per year, with Washington D.C. above $60,000 per year. The top 10% of Radio and Television Announcers in each of these markets can earn salaries nearing $150,000 per year. However, the lowest-paid announcers in each state earn minimum wage. The overall employment rate is expected to fall by 14% before 2024, with just 1,220 new jobs being added nation-wide in the next decade. While some highly populated states, such as California, Texas, Florida, and Pennsylvania are falling slower than others, they are still only projected to add 50-120 new job opportunities per state before 2024.

Below are some employment trends for Radio and Television Announcers:

  • Median Salary: $15.10/hour; $31,400 annually
  • Employment: 42,000 employees
  • Projected growth (2014-2024): decline (-2% or lower)
  • Projected job openings (2014-2024): 12,200
[Information retrieved from Bureau of Labor Statistics wage data and 2014-2024 employment projections]

 

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Gain access to your best-fit careers, occupational preferences and interests with these career based Strong Interest Inventory® Assessments:

  • Strong Interest Inventory® & MBTI® Combined Career Report + Strong College Edition Profile

    $84.95 Add to cart

    Choose a college major that works best with your interests, and then plan a rewarding career to follow your college career.

    You’ll start college off right with knowledge on applying your interests and preferences to college majors and receive a detailed depiction of how your ideal career will mature if you work toward success. With the Strong Interest Inventory® & MBTI® Combined Career Report and the Strong College Edition Profile, you’ll set yourself up for success throughout college and into your career after graduation.

    Download sample Strong Interest Inventory® & MBTI® Combined Career Report + Strong College Profile

  • Strong Interest Inventory® & MBTI® Combined Career Report + Strong Profile

    $84.95 Add to cart

    Use knowledge about your interests, preferences and personality type to start your optimal career and formulate a plan to achieve your dream job.

    With the information obtained about yourself from your MBTI® personality type and your Strong Interest Inventory® Report, you’ll learn about how your personality, as well as your interests and preferences, can be used in your life and career to provide fulfillment and happiness. Discover occupations that work with what you like and enjoy, and learn how your personality influences your mental processes and preferences.

    Download sample Strong Interest Inventory® & MBTI® Combined Career Report Plus Strong Profile
    Download sample Strong Profile

  • Strong Interest Inventory® & MBTI® Combined Career Report + Strong College Edition Profile

    $84.95 Add to cart

    Choose a college major that works best with your interests, and then plan a rewarding career to follow your college career.

    You’ll start college off right with knowledge on applying your interests and preferences to college majors and receive a detailed depiction of how your ideal career will mature if you work toward success. With the Strong Interest Inventory® & MBTI® Combined Career Report and the Strong College Edition Profile, you’ll set yourself up for success throughout college and into your career after graduation.

    Download sample Strong Interest Inventory® & MBTI® Combined Career Report + Strong College Profile

  • Strong Interest Inventory® Interpretive Report

    $62.50 Add to cart

    Delve deeper into what your interests, hobbies, favorite topics, and locations can mean for your career and personal life with the help of this extensive and personalized Strong profile.

    Your Strong Interest Inventory® Interpretive Report starts with the same foundational information found in the Strong Interest Inventory Profile, but goes even further into analyzing your likes and dislikes by offering you a detailed look at how following your interests and preferences can help you lead a more fulfilling, satisfied life. The report presents you with the closest matched occupations for people with your interests, an in-depth breakdown of certain areas matched to your Strong Interest Inventory test results, and insight into your likes and dislikes.

    Download sample Strong Interest Inventory® Interpretive Report

  • Strong Interest Inventory® Profile

    $52.50 Add to cart

    Mold your future success by choosing a career that accurately reflects your interests, preferences,  favorite topics as well as your likes and dislikes with the help of this profile.

    Direct your future based on what you like and enjoy, providing you with a happier, more fulfilling life and career. The Strong Interest Inventory® Profile uses an extensive analysis of your interests and preferences to guide you towards a career that best suits who you are on a personal level. Depending on your likes and dislikes compared to others in specified fields, you may find a fulfilling career previously unthought-of, helping guide you down the road to success and happiness.

    Download sample Strong Interest Inventory® Profile

  • Strong Interest Inventory® & Skills Confidence Profile + Strong Interpretive Report

    $72.50 Add to cart

    Discover your interests and preferences as well as your confidence in your abilities to use these interests to your advantage.

    Your strengths, interests, and preferences, when understood and well known, can lead you toward a successful and satisfying career. With this custom package, you’ll learn which occupations, strengths, and skills work best with your likes and dislikes and how confident you are in your ability to fulfill the needs of certain occupations, allowing you to formulate a career path that you’ll enjoy for years to come with the help of the Strong Interest Inventory test.

    Download sample Strong Interest Inventory® & Skills Confidence Profile + Strong Interpretive Report

  • Strong_iStartSTRONG

    iStartStrong™ Report

    $39.95 Add to cart

    Plan your future career based on your interests and preferences, leading you down the path to a successful work and personal life.

    Use your interests, preferences, and favorite subjects and leisure activities to assess which career or career field works best with who you are and what you like. Through the web-interactive and thorough iStartStrong™ report, you’ll get set off on the right foot toward finding a career that you’ll enjoy for years to come.

    Download Sample iStartStrong™ Report

 

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References

  1. Bureau of Labor Statistics wage data and 2012-2022 employment projections Onetonline.org