The Strong Interest Inventory and The Basic Interest Scales Reviewed

Taylor MicaelaAssessments, Careers, STRONG

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“Image courtesy of stockimages /”.

Discovering your Strong Interest Inventory Interest Scales is beneficial for career and academic planning, helping you decide what you want to do with your life and what you would be good at in the working world. Diving deeper into the assessment itself, as we will here with Basic Interest Scales, further guide you into a fulfilling and satisfying career that melds with your interests and preferences at a base level.

Ultimately, The Basic Interest Scales (BIS) of The Strong Interest Inventory Assessment make up an important part of your Strong Interest Inventory Profile and Strong Interest Inventory Interpretive Report—not only in their direct correlation to your interests and preferred activities, but also in their relation to the Personal Style Scales and the General Occupational Themes of The Assessment (to be discussed in a later blog post). By understanding the Basic Interest Scales, you can further comprehend why certain careers are congruent with your likes and dislikes.

Below you will find a list with concise explanations of all of the Basic Interest Scales (BIS) that your Strong Interest Inventory is based, and information relating to what type of person aligns with each scale:

  • Mechanics and Construction: enjoy working with large-scale and minute-scale pieces of machinery and tools.
  • Computer Hardware & Electronics: enjoy repairing or working with computers and networks
  • Military: enjoy structure, discipline, and leadership, as well as military-related activities
  • Protective Services: enjoy making others feel safe and exerting authority
  • Nature & Agriculture: enjoy agricultural and animal-handling settings
  • Athletics: enjoy sports and team settings
  • Science: enjoy natural and physical sciences not related to mathematics
  • Medical Science: enjoy learning and practicing with biology and medicine
  • Mathematics: enjoy analyzing numbers and statistics
  • Visual Arts & Design: enjoy imagination and spatial creation
  • Performing Arts: enjoy being in front of an audience
  • Writing and Mass Communication: enjoy creative writing, reading, and language appreciation
  • Culinary Arts: enjoy entertaining and creating with food
  • Counseling & Helping: enjoy helping others with issues
  • Teaching & Education: enjoy passing on knowledge to others
  • Human Resources & Training: enjoy working with others to benefit their careers
  • Social Sciences: enjoy learning about other histories, cultures, and ideas
  • Religion & Spirituality: enjoy organizing activities involving spirituality
  • Healthcare Services: enjoy working with others to make sure they receive the care they need
  • Marketing & Advertising: enjoy developing creative campaigns and market research
  • Sales: enjoy retailing products or services
  • Management: enjoy overseeing the duties of others
  • Entrepreneurship: enjoy coming up with and developing new business ideas
  • Politics & Public Speaking: enjoy convincing others or teaching others through speech, ultimately influencing their opinions
  • Office Management: enjoy supervising the inner workings of a business
  • Taxes & Accounting: enjoy financial planning and analysis
  • Programming and Information Systems: enjoy developing and creating software
  • Finance & Investing: enjoy the management of assets

 (Donnay et al., 2005, CPP)

Each of these Basic Interest Scales falls into a specific Theme, which we will go into greater detail (along with further understanding of each scale) in the coming weeks. Through learning about these Basic Interest Scales and how they influence your Strong Interest Inventory results, you can tailor your academic years and your career path to fit with your overarching interests, ensuring that the career you choose is one that will bring you happiness in the coming years.

Look for our continued Strong Interest Inventory Based Blogs, which will be posted every week, covering important items including the explanations of the different sections of the inventory and your results.


Information referenced from Strong Interest Inventory Manual Revised Edition, Donnay et al., 2005, CPP


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