MBTI® Test ENTJ Market Research Analysts

Strong Interest Inventory® General Occupational Theme Code: Investigative, Enterprising, Conventional (IEC) (GOT)

Hammer (1996) writes that Extraverted-Intuitive-Thinking-Judging (ENTJ) Myers-Briggs test personality types do their best in positions where they are constantly challenged in the workplace, and still have control over their own team or project. This gives them the opportunity to work with large groups of people with diverse skill sets and talents while still effecting change in a concrete way. These among other factors, often make MBTI test ENTJ’s well suited in careers such as market research analysts.

Image courtesy of renjith krishnan at FreeDigitalPhotos.net

Image courtesy of renjith krishnan at FreeDigitalPhotos.net

Market research analysts research market conditions in particular areas and help their companies make decisions on the optimal prices, marketing strategies, and distribution mechanisms for particular products or services. They do this by gathering a variety of data on consumer preference, such as through polls, surveys, focus groups, and other methods of qualitative and quantitative data collection. They also consider actual consumption, and even their competitors’ prices and sales strategies when developing their own initiatives. Market research analysts then analyze their collected data and report to their superiors. In order to remain up-to-date on the most recent trends, market research analysts often attend staff and professional conferences to exchange information with other professions, and to acquire new information about best practices, the newest technologies, and the most recent designs of products and services.

Successful market research analysts have mastered the use of many different kinds of computing and communications hardware, including desktop and notebook computers, smart phones, tablets, and scanners. They also can confidently and efficiently use analytical software like WinCross, Sawtooth Composite Product Mapping CPM, and more. Some market research analysts use customer relationship management software like Sage ACTI and Vantage MCIF, Database usage interface and query software (e.g., Microsoft access and TranspoLink BitLeads), and project management software, like Microsoft Project and Perseus SurveySolutions. The precise software or technology that are used may vary depending on the company they are working for.

Over 70% of market research analysts have bachelor’s degrees, and over 20% also hold a master’s degree. This considerable amount of preparation demonstrates that market research analysts have strong oral and written comprehension and expression skills, and that they can organize a large amount of information coherently and cohesively in a relatively short time. This amount of schooling also helps them develop a familiarity with communications, electronics, mathematics, and other technical skills they need to excel in their positions and to train others to do the same.

Myers-Briggs test ENTJs’ passion for constant challenges, along with their ability to manage large groups efficiently, often contributes to their career as market research analysts.

Below are some employment trends for Market Research Analysts :

  • Median wage: $29.47 hourly, $61,290 annually
  • Employment: 416,000 employees
  • Projected growth (2012-2022): Much faster than average (22% or higher)
  • Projected job openings (2012-2022): 188,500

Visit Our MBTI® About Page and Our ENTJ Personality Type Page For Detailed Information on The ENTJ Personality Type

Visit Our Strong Interest Inventory® Resource Page To Learn About The (IEC) GOT

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References:

  1. Bureau of Labor Statistics wage data and 2012-2022 employment projections Onetonline.org
  1. MBTI® Type Tables for Occupations, 2nd Edition. Schaubhut, N. & Thompson, R. (CPP, 2008)
  1. Introduction To Type and Careers, Hammer, A. (CPP, 1996)